An injured foot, some teasing text messages and a steely determination to get back on his feet with some Juniper physiotherapy. How will Lewis fair at the footy grand final? You’ll have to watch Juniper’s latest ground-breaking television campaign to find out!
This week Juniper launched the first in its Keep Being You advertising campaign, which celebrates older people in all their wonderfully individual ways.
“Often in aged care advertising, older people are presented as helpless. This has certainly not been my experience personally or the many Juniper Home Care customers I’ve met. They’re fiercely independent, capable and most definitely, individual,” Juniper CEO Russell Bricknell said.
“That’s exactly what we wanted to highlight in this campaign. Juniper Home Care is there to provide support where needed so a customer can get back to doing what they love in life.
“At Juniper we don’t believe in cookie cutter care – one size doesn’t fit all. Each customer is different with their own unique problems and quirks which is why we tailor care for every customer, with the hope of making our customers feel seen, respected and never judged. When it comes to aging, we help our customers to keep being you.
“I love our first television advertisement, right in time for peak footy season, shows that cheeky side. A grandfather’s love for his granddaughter and his lifelong rivalry with his friend.”
You can catch the advertisement on Channel 7 through September (and of course watch it above). Keep your eye out for more to come, including a very special Christmas advertisement.
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