Research & Art - Juniper
Research & Art

Wise - The Voice of older Western Australians

Wise celebrates older Western Australians and the amazing lives they are leading by exploring their stories, views, and hopes for the future.

Too often today the voices of older people go unheard and unrecognised. We believe in the voice of older people and their ongoing value and contribution to our community.

At Juniper we want to amplify the voice of older Western Australians through research, portraiture, and touching personal stories on video.

How we treat, perceive and engage with older people is a conversation each of us can have as we challenge any of our own bias towards older people.

 

 

The Research

The Voice of Older Western Australians White Paper was commissioned to mark Juniper’s 75th anniversary and explores how older Western Australians encounter ageism, their hopes for the future and what it means to live well.

Conducted by independent market research consultancy CoreData WA, the report reveals older Western Australians are resilient, happy with their lives and generally optimistic about their future – but still face significant age discrimination.

Also included is the 2024 Happiness of Older Western Australians Index, an attempt to measure what older people say brings them meaning and hope.

 

 

Photographer Steve Wise

Juniper is proud to partner with one of Australia’s foremost portrait photographers, Steve Wise.

Steve’s national and internationally award-winning photographs delve past what is seen on the surface and explore who a person truly is – their past, their stories and their hopes for the future. Steve does this through connecting with his subject, yarning about life.

Each portrait was captured by Steve on his 1960’s Linhof Colour 4×5. This German-made large format bellows film camera, coupled with a 210mm f4.5 Schneider-Kreuznach Xenar lens, was able to capture the character and beauty of its subjects in exquisite detail. The resolving power of this large format lens, combined with each sheet of 4×5 inch film (15 times larger than a standard 35mm negative) produces images that are rich in tone and detail – allowing each negative to reveal its own story.

The Happiness Index

The Happiness Index demonstrates the resilience and adaptability of older Western Australians.

Older Western Australians scored a 67.9/100 rating on the Happiness Index, in the moderate range.

Maintaining independence and good health, relationships with family and friends, connection and a sense of community, and a sense of purpose that comes from helping others, is critical to wellbeing and happiness.

What undermines happiness?

Declining health is one of the biggest barriers to happiness that comes with ageing – ill health or pain, mobility and tiredness being the largest contributors to stopping older Western Australians from doing
what makes them happy.

As people age, what impacts happiness changes.

3 in 5 Western Australians in their 70s are seeing their family as much as they would like. This drops to 2 in 5 for those aged 80 and over.

About half of older Western Australians are not exercising as much as they would like, rising to 3 in 5 for those in their 80s.

Only half of the participants in their 70’s we’re extremely happy with their mental health, jumping up to 2 in 3 in their 80s.

Challenging ageism

The World Health Organisation and the Australian Human Rights Commission have made the case for urgent action to address disturbing levels of acceptance of age-related prejudice. This year the
WA Government released a campaign to highlight ageism, positive ageing and age-positive language and attitudes.

Ageism results in poor physical and mental health outcomes. It includes lack of respect, being ignored, overlooked for work opportunities, denied promotion, receiving poor customer service and exclusion from service and insurance and pressure to accept a poor health outcome.

The future

Grateful, relaxed, experienced. Older Western Australians are happy with their lives, expressing gratitude and appreciation.

However, their optimism is partially offset by anxiety about the welfare of future generations, the prevalence of violence around the globe, on television and computer screens, and the fear of losing their independence.

Older Western Australians fear the prospect of losing friends or loved ones (48%); not being able to stay in their own home (41%); and becoming a burden on those around them (33%).